AEON Fantasy believes that to realize a world overflowing with smiles, it is vital to bring smiles to children’s faces and to spread those smiles to others. To achieve this, we will continue taking on the challenge of bringing to children the kind of fun that can absorb them to the point that they cannot hear the sounds and voices around them, and giving shape to that fun. We are also making progress in creating settings and spaces and training Fantasy employee that lead to children being connected, so as to spread the smiles of each child to others in a wide circle. We will facilitate opportunities for being connected, between children and their families, and between children and their families on the one hand and Fantasy employee on the other, to take them into a world that is overflowing with smiles.

The source of fun and opportunities for being connected for children is, without a doubt, our Fantasy employee (i.e., all the employee who work at AEON Fantasy) in Japan and overseas. We believe that creating an environment in which Fantasy employee can live and work happily and energetically will bring smiles to children, so have positioned ensuring Fantasy employee happiness as part of our value creation. In addition to pursuing health management, the aim of which is to make the Company one in which Fantasy employee can work comfortably while maintaining good physical and mental health, and diversity management, the aim of which is to leverage the diverse values, experiences, and abilities of individuals in the management of the Company, we are working to create a corporate culture that encourages people to think for themselves and take on challenges.

Children’s fun and opportunities for being connected. The source of this is the Fantasy employee happiness. The foundation for all this value creation is safe & secure and hospitality. In addition to that of the settings in which children play, the safe & secure of the hard and soft aspects of the settings in which Fantasy employee work provides the foundation for all our business activities. We regard hospitality as treating people with respect and warmth, not only children and their families but also the people we work with, and we will continue to evolve by utilizing the know-how we have accumulated while conducting our business over the years.