MEDIUM-TERM MANAGEMENT PLAN

Formulation of Medium-term Management Plan (FY2026 – FY2030)

　

AEON Fantasy Co., LTD. (the “Company”) hereby announces that it has formulated its new Medium-term Management Plan for the five-year period covering the fiscal year ending February 28, 2027, through the fiscal year ending February 28, 2031 (FY2026 – FY2030).

　

　

1. Recognition of Challenges under the Medium-term Management Plan

　

The Company has identified key challenges, including: “Strategic enhancement of core domestic businesses in response to social trends,” “Enhancing customer value and competitiveness of existing overseas stores,”“Increasing corporate value based on business multi-layering,” “Further improving financial standing,” “Selftransformation in alignment with market changes,” and “Promoting growth strategies leveraging the Company’s strengths.”
To realize our Purpose, we have established a vision that defines our direction: “A "Smile-Generating Company" Continuously Creating Bustling Spaces Filled with“Enthusiasm & Joy" ” By promoting businesses based on new value propositions for children and their families, we will strive to enhance our corporate value.

　

　

2.Key Strategies of the Medium-term Management Plan

　

We will execute strategies that leverage our unique strengths, centered on the “AEON Ecosystem.” Our key strategic priorities include:

• Returning the domestic business to a growth trajectory
• Pursuing synergies between businesses and brands
• Implementing focused and prioritized overseas strategies
• Evolving business portfolio management
• Achieving financial soundness
• Executing DX strategies that directly contribute to earnings

　

Furthermore, we remain committed to our Sustainability Policy and Materiality, striving to balance our contribution to a sustainable society with the enhancement of long-term corporate value

　

For more details, please refer to the announcement regarding the formulation of the “Medium-Term Management Plan (FY2026 - FY2030).”

　

　

Related Links

Medium-Term Management Plan (FY2026 - FY2030)

Last updated: April 13, 2026