Thinking about the earth now for the future of children

AEON Fantasy’s Purpose is to create a world overflowing with children’s smiles. That means protecting the world so that children can live in it with smiles on their faces. The key to achieving this is changing the mindsets of all those connected with Aeon Fantasy. Adults need to think about the environment as well as the Company. And children need to think about the future as well as today. We will be striving to make our activities an impetus for action by large numbers of people.

Working together with customers to realize a recycling society

As representatives of AEON Fantasy, we will do our utmost to realize a recycling society for the sake of children’s smiles. But this isn’t something we Fantasy employee can achieve on our own. For example, the recycling of capsule toys is only possible with the cooperation of our customers. We will create stores in which customers can cooperate with us naturally while enjoying themselves, and work together as one to foster a recycling society.

Creating places where as many children as possible can play safely and securely

Following repeated discussions within the Club, we decided on three main directions for our activities: (1) ensuring the safe & secure of children in stores, (2) creating places where as many children as possible can play, and (3) making donations (support for children). We have set up teams, and each team is currently conducting different activities. Although there are some activities that will not yield immediate results, we will work steadily, starting with things that we can do that are right in front of us, and I myself will fulfill my responsibilities as the leader by striving to contribute to the future of children.

Leveraging the motivation of diverse employees to expand the circle of smiles

With the environment surrounding companies and people’s values constantly changing, companies need to make use of diverse human resources. Intrinsic motivation to work, such as that which comes from the excitement and enjoyment of the workplace, is an important factor for bringing smiles to the faces of employees. To provide a foundation for diverse workstyles, we will be focusing on increasing the proportions of managers who are women, hires who have disabilities, and males eligible for childcare leave who actually take such leave. At the same time, I will be take steps to transform workstyles in each department, while referring to survey results.

Create new communities by providing settings for being connected

In recent years, opportunities for being connected with children in the local community have been on the decline. We would like to be like a big brother or big sister to these children, forming a new community within the local community and providing opportunities for being connected. To this end, we will contribute to local communities through activities such as visiting social welfare facilities in Japan and overseas, inviting children from them to parties in our stores, and decorating stores with local children.

Aiming to be a company that will always be loved and trusted by all stakeholders

When I thought about what is required to achieve the Purpose the Company has declared, what came to mind was that the Company needs to grow sustainably and continue to exist 10, 20, or even 50 years from now. In recent years, there have been an increasing number of cases where companies have been driven into financial difficulties and even bankruptcy due to a loss of credibility caused by systematic fraud. In addition, corporate responses to human rights issues are attracting attention around the world, and external scrutiny of companies is becoming increasingly severe. The club will work to strengthen corporate governance, one of the material issues, so that Aeon Fantasy can become a company loved and trusted by all.